Global sporting goods giant INTERSPORT have been announced as the title partner for the forthcoming 2014 European Championships in Kazan, Russia.

The Championships will be called the 2014 INTERSPORT European Championships and Badminton Europe are delighted to be associated with such a well-established sporting brand with over 40 years’ experience in global sports retail.

INTERSPORT have an annual turnover in excess of 10.2 billon Euro and with 5400 retailers in 43 countries from Canada to Korea and Finland to Turkey. INTERSPORT's partnership with Badminton Europe for the 2014 European Championships will help solidify the brands presence in markets such as USA, Russia, Malaysia, China, Denmark, Spain and Singapore as the 2014 INTERSPORT European Championships will reach over 110 million homes across the globe with over 6000 minutes of air time.

INTERSPORT's motto of bringing SPORT TO THE PEOPLE complements Badminton Europe’s vision of growth and sustainability across Europe as we look forward to building a healthy working relationship with established brands for our future major events.

For more information on INTERSPORT visit their official website HERE