General

(Photot: BadmintonPhoto)
Høyer: All for our players
Date: 3/28/2018 9:24 AM
Published by : BWF press release
BWF President Poul-Erik Høyer says the proposed innovations to the sport ultimately have the players’ interests at heart and can collectively improve their futures in diverse ways.
 
Presenting an infographic – Focusing on Our Players – of the positive impacts which enhanced rules could have for players, he listed shorter matches, less physical pressure, longer playing careers and increased earnings among the primary benefits, especially for those competing at elite level.
 
“As outlined in our Strategic Plan 2016-2020, players are at the centre of our decisions and a significant part of our mandate is to provide the optimal environment in which they can flourish as professionals. At the same time, we must ensure badminton continues attracting and exciting fans in the competitive and cutting-edge sports-entertainment industry,” noted Høyer, urging stakeholders to absorb the detailed information which the BWF Council has circulated on its plans to upgrade the sport.
 
This latest step, he pointed out, is in keeping with BWF’s many initiatives to continuously advance badminton, including upgrading sports presentation, improving broadcast production, introducing innovative technology and increasing the sport’s commercial value. Elaborating on the three specific elements which the Council is seeking its membership’s approval to change, he reasoned that an enhanced scoring system (5x11); a reduction in on-court coaching; and a fixed-height service law will combine well for a more enriching player experience in addition to boosting the spectacle of the sport.
 
“Shorter matches will sharpen badminton as a commercial product and make it a more attractive television product. That translates into higher revenues and the resulting effect of that is higher player income.”
 
Regarding the fixed-height service law – currently being tested at BWF tournaments – Høyer stressed it is integral to ensure the greatest fairness possible in service judging and the ongoing experiment is a critical step in the right direction.
 
“This is another important matter for players and we want to find the best solution,” said the BWF President.

©badmintoneurope.com. All rights reserved.

Related news
07/06/2024
Dr. Puzant Kassabian - a true badminton pioneer
Bulgarian badminton and his ma...

02/06/2024
An defends title
KFF Singapore Badminton Open f...

01/06/2024
Axelsen’s ankle woes
Many top-ranked players and pa...

27/05/2024
Top stars to battle it out in Singapore
As the pre-Olympic Games seaso...

26/05/2024
2024 BEC Awards Gala celebrates badminton stars
The 2024 BEC Congress conclude...

26/05/2024
Axelsen gets off the mark
The noise was deafening in the...

More news