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The project, titled: Kid Shuttlers – Attract and Nurture Young Badminton Players (SHUTTLERS), addresses the weaknesses and obstacles that are faced by most of the badminton organisations at grassroots level, while enticing a healthier lifestyle among the European communities. The project addresses these gaps by developing new modules and strategies that assist badminton organisations how to strengthen their organisation, while continuing to attract kids to become badminton players and retain them.

The SHUTTLERS project started in the beginning of 2024 and runs until the end of 2026.

The objectives of the project are: 

  •  Strengthen the organizational and administrative element of the clubs hereby ensuring a more sustainable model. 
  •  Identify best practices in relation to the recruitment and retention of children in sport with a focus on badminton. 
  •  Develop strategies how best to recruit and retain young badminton players. 
  •  Test and evaluate the initiatives to discourse in writing dealing with a particular point or idea. Paragraphs are usually an expected part of formal writing, used to organize longer prose.

REsearch & Ressources

The SHUTTLERS project will do research and develop various ressources within the following areas:  

1. Development of an Education Toolkit to strengthen the Badminton Club Model
Research on developing and enhancing club structures. Research on the present situation of sports and badminton clubs across Europe will be carried out. This will include the collection of data on the administrative, financial and activity level of each organisation.

Curriculum Development of 4 Modules Strengthening the Badminton Club Model – Guide for Instructors, including the Teaching Content and Teaching Notes for each module. This document will include the material to be used for all participants and also for instructors.

Strengthening the Badminton Club Model – Pilot Testing. Piloting the Education Toolkit. A selection of trainers who will carry out national training sessions targeting 10 participants from national Badminton grassroot organisations. Refining the Badminton Club Model by implementing the feedback achieved in all pilot projects. Digitisation of the Strengthening Badminton Club Model.

2. Development of a European Framework on Recruitment of Young Badminton Players

Research on Sport Recruitment Strategies. Data will be collected from various European countries, as surveys will be also distributed online to gather as much information as possible. 

Development of Strategies for Recruitment of Young Badminton Players. SHUTTLERS will develop a minimum of 5 strategies that will facilitate the recruitment of young badminton players.

Testing and refining the Education through Sports Module and the Badminton Open Week Model.
 

3. Development of a European Framework on the Retention of Badminton Players
Research on Retention Strategies in Sports Kids and Club Retention Strategy. Data will be collected from various European countries, as surveys will be also distributed online to gather as much information as possible. 

Develop a strategy that will facilitate the retention of young badminton players based on the following themes: 

  • ✓ Theme 1 – Development of basic motor skills 
  • ✓ Theme 2 – Make Badminton fun! 
  • ✓ Theme 3 – Positive and motivating reward system 
  • ✓ Theme 4 – Creating a Development Pathway 

Testing and refining the Kids and Club Retention Strategies.

 

 If you want to know more about the SHUTTLERS project, please contact us at [email protected]