Two Member Associations of Badminton Europe Confederation (BEC) are bidding to host Premier Superseries events in the BWF World Superseries 2014-2017 tournament cycle. The Yonex All England Open Badminton Championships and the Yonex Denmark Open are Europe's biggest and most prestigious badminton tournaments and are two of five Premier events in the current cycle, along with the Korean, Indonesian and China Opens.

France are bidding to host their Superseries tournament French Open for another 4-year period. Switzerland initially expressed an interest in contending for a host place on the tour but has since chosen not to proceed with bidding.

However, with the badminton showpiece set to remain at 12 tournaments, competition is tight to be part of the enhanced BWF World Superseries set-up, comprising seven World Superseries events and five top-tier World Superseries Premier events which boast greater prize money.

In total seven BWF members – Australia, China (Guangzhou bid), Denmark, England, Indonesia, Malaysia and Singapore – are competing for the prestige of showcasing a World Superseries Premier event. The other Member Associations in the reckoning – China (Changzhou bid), Chinese Taipei, France, Hong Kong, India, Japan, South Korea and Thailand – have their sights set on the World Superseries level. South Korea currently hosts the US$1 million Victor Korea Open which is part of the present OSIM BWF World Superseries.

The new cycle will usher in a four-year series in which players stand to earn the sport’s biggest jackpots ever as badminton steps up its profile in the international arena.

The five top-tier World Superseries Premier tournaments promise to be more lucrative campaigns for winners, each with minimum prize money of US$500,000 (2014; 2015); US$550,000 (2016); and US$600,000 (2017). This is a significant boost from US$350,000 for 2011 and 2012 and US$400,000 for next season.

Meanwhile, World Superseries prize money will increase by US$25,000 annually, starting with a minimum US$250,000 in 2014 and rising as follows: US$275,000 (2015); US$300,000 (2016); US$325,000 (2017). Prize money for the seven events in the ongoing World Superseries is US$200,000 for all three years (2011-2013).

“The bidding for these 12 events has been extremely competitive and those countries and cities which are selected will have met some high criteria because we are looking to raise the bar in a number of ways,” noted BWF Chief Operating Officer/Secretary General, Thomas Lund.

“Badminton as a sporting and entertainment spectacle is improving each year and, as a result, is generating more interest and excitement worldwide. The fact that so many countries and cities now want to be part of BWF’s elite circuit is testament to this fact.

“We are currently evaluating the bids against the criteria and we will announce the host cities at our next Council meeting in November. It is going to be tough to exclude any of these Member Associations but, at the end of the process, we are confident we will have chosen the very best cities in which to showcase badminton.”

Press release by BWF with editing by BEC
Photo by BadmintonPhoto