The Adcocks are the only European mixed doubles on the world ranking's top 10. (Photo: BadmintonPhoto)
Extract from article: Adcocks - building a brand
Date: 12/20/2017 1:20 PM
Published by : Emma Lollike
The English mixed doubles pair and reigning European champions, Gabrielle and Chris Adcock, launched a blog in their name on 18 August. Badminton Europe have talked to them about the idea behind and how players have a lot responsibility when it comes to creating their own brand. Their new blog is a great example of players that take action in their own hands to promote themselves.

- This is a great way for us to share what’s going on in our careers, as well as offer up general info such as our schedule, results and news, and along the way we’ll show you what we get up to when we’re competing, when we’re training, and when we’re enjoying some down time.

That is what is written in the introductory blog post on Gabby and Chris were already active on various social media channels; a shared page on Facebook, including individual Twitter and Instagram accounts, but they have now taken a step further into the world of self-promoting and branding. 


Read the full article in Badminton Europe Magazine issue 26 
free of charge on

Find also articles like:
Viktor Axelsen - Lighting the way for Europe
When abroad becomes home
12 shots at the Stoevas
Meeting the politician
The paralympic debut
Bulgarian legend - It is time to retire
Fabienne Deprez - Sports soldier
2017 BEC Para-Badminton Event

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