In addition to promoting badminton in Europe, Badminton Europe is also promoting European badminton in the Chinese market.

BEC news, videos and photos are shared in Aiyuke and Weibo , written in Chinese to promote the interest of Chinese badminton fans in China and around the world.

Contact us for further partnership discussions if you are....

  • An international company with business in China
  • A Chinese company looking into investing in badminton
  • An agent which works with various Chinese companies
Please get in touch with Tania Teoh, BEC Manager at

To read the BEC Introduction in Chinese, click here.